Holliday Flowers And Events has been in full operation circa 2008. Since the beginning of Holliday Flowers in 1977, the company has created a new division, Holliday Events, to specifically create and execute designs and decorations for weddings and events. The event space has grown into the premier souce of design in the Mid-South. Within the studio at Holliday Events, you will find visceral floral, onsite workshops, and warehouses fully stocked with rental inventory.  The innovative team at Holliday Events has variety of skillsets that include, but are not limited to: lighting, digitally printed signage, painting, woodworking, welding, floral design, and custom installations. In combination with creativity and a powerful team, the aforementioned, unique disciplines capture clients' personalities to create unforgettable environments for their guests.

Holliday Events is located east of the bluff in downtown Memphis, TN.  The 40,000-square-foot event studio houses an equissential showroom accompanied by a consultation space, custom prop shop, both print and paint studios, and floral design faculties. Just south of downtown Memphis you will find the 70,000-square-foot rental warehouse which allows our designers to have access to thousands of extraordinary rental items to facilitate and create superlative environments for our events. 

In 1977, the first Holliday Flowers shop was opened by Judy Holliday in Raleigh. Soon after the creation of Judy's flower shop, she was then joined by her husband, Mark Long. The fiery duo's floral business quickly became the first stop for native Memphians who were in need of unique, floral arrangements and botanicals. 

In 2008, the birth of Holliday Events came into existence as an expansion of Holliday Flowers. Holliday Events blossomed into creation by Mark and Judy Long's son, Brent, and his wife, Heather. Brent and Heather Long quickly became high school sweethearts after cautiously stumbling upon each other in the eighth grade. In addition to Brent’s background and expertise in carpentry, Heather’s skillsets and experience with paint and sculpture allowed the omnipotent dynamic to transform Holliday Events into the sovereign source of event design in Tennessee. As resourceful directors, Brent and Heather aspire to be as visionary and structured as their clients' desires allow them to be. With a quick adaptation to the unique needs of each event, Brent and Heather's priority is to always make sure their clients' visions are brought to life in an efficient manner. 

Holliday Events has a wide array of clients ranging from families of intimate weddings and parties to elite, national charities and Fortune 500 companies. Do not let your region prevent you from reaching out as Holliday's team often travels outside the Mid-South territory. 

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Our Mission

Holliday Events is here to give you the best in value, service, and product all within your budget. Our team works with various scaling of events whether your request is for a wedding, private party, or corporate gathering. Furniture rentals, custom-made products, and floral arrangements are all attainable through Holliday Flowers & Events.

For your budget we want to give you the best in value, service, and product. We do not only offer rental items, but also provide an entire event experience.

Brent & Heather Long, Co-Owners