Since age fourteen, Heather has had a fiery passion of scuplture instilled within her. Holliday Flowers was the perfect, first job for Heather since the retail location in Germantown was only a short, walking distance from Germantown Highschool. The environment at Holliday Flowers was perfect for young Heather who had a myriad of artistic abilities and aspirations. Heather has worked herself up the ladder from washing buckets, flower cut-ins, and the design of the Peabody's fountain arrangement at midnight to the transformation into co-director of events.
In 2008, Heather completed her Bachelor of Fine Arts in sculpture from the School of the Art Institute of Chicago, and shortly made her return to Memphis to reunite with Brent. The combination of Brent and Heather's love of events, art, woodworking, engineering, and sculpture in addition to the everlasting presence of flowers has allowed Holliday Events to truly prosper.
Heather maintains a healthy balance of business and inspiration by being the mother of two beautiful children and having a populous, yet delicate pool of courageous clients on the quest for innovative design.