Luiz Diniz

Luiz, one of our lead floral designer’s, passion and love for flowers aspired when he was a young child. His father’s hobby was growing exotic plants. As Luiz grew older, he realized the joy that flowers brought him and his passion for botany would direct him into his lifelong career. At 17 years old, he opened his own floral shop in Brazil. He continuously worked to build his business, brand, and expertise. He joined the Holliday’s Team in 2017 and enjoys spending his time making custom arrangements and exploring innovative ways to create original pieces inspired by our clients optical desires.